Dubai, United Arab Emirates: In a distinctive display of humanitarian caring, Dubai Aluminium ("DUBAL") - the state-owned corporation that operates the world's largest single-site smelter using pre-bake anode technology - has again extended a hand of kindness to the less privileged in Dubai. Some 1,800 gift bags were prepared in advance; and then presented on 22 July 2012 to the labourers employed by the 44 contractors and sub-contractors working on DUBAL's Jebel Ali site, thereby demonstrating the Ramadan spirit of purification through charitable deeds.
The annual initiative, entitled "Bring-A-Smile", was again fully funded by DUBAL at a cost in excess of AED 142,000. Each labourer received a cooler backpack, which not only served as a handy carry-all for a range of items but will also be useful for keeping food and water cool in the heat of the summer. Having first obtained a wish list from the labourers, seven items ranging from toiletries to T-shirts were placed in every pack.
DUBAL employees and their family members volunteered their time and energy to fill the bags over a two-day period; and also assisted in distributing the gift bags to the recipients. The smiles of gratitude and happiness on the labourers' faces confirmed the successful fulfilment of the initiative's core objective - namely to bring cheer to those living and working far from home.
A balance of 100 backpacks remained after the event. The gift items packed into these additional cooler backpacks will now be distributed randomly to DUBAL employees residing in the corporation's on-site Residential Area.
"It is through community support activities such as these that DUBAL helps change people's lives, both within our employee base and the broader community where we operate," says Khalid Buhumaid (Vice President: Corporate Relations & International Affairs and Official Spokesperson of DUBAL). "This, in turn, strengthens our relationships with key stakeholders and makes a positive contribution to our business."
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