The state and trend analysis of China's Al-alloy windows and doors market

Current situation:

1.Huge market space.Consumers always considered that they just buy wood doors if they need,which is classy.As the practical applicability and aesthetics becomes perfect gradually and the increasing functions ,a large quantity of consumers has turned to Al-alloy windows and doors,which offers a far more rounded space of Al-alloy windows and doors market.The second and third-tier Chinese cities are still undeveloped market of Al-alloy windows and doors,so they have far more vast room yo develop.

2.The increasing quantity of enterprises,the expansion of scale.We have seen Al-alloy windows and doors enterprises adding a lot of new members nowadays in Chengdu,even though the scale of these enterprises are not very large,they do have lots of peers.Some of them move in to Al-alloy windows and doors business from other related business such as section profiles or decoration etc.Parts of powerful company enlarge their strength by merger.

3.The low barriers to entry and the unevenness of production quality.Some enterprises think that they can run a Al-alloy windows and doors business as long as they have workshop,technicians and a small quantity of capital.Actually,The low barriers to entry and the unevenness of production quality is a major problem.

4.Regional brand play a leading role.Few branded business has made national market,and much less business can spread to the whole nation,even such an old brand aluminum door enterprise like PHONPA only hold major market shares in parts of provincial capitals.At present,regional brand play a leading role,so it is obviously a potential market.

5.Product coessential change an appearance serious.Because of the low barriers to entry and product coessential change an appearance serious, operators compete against each other by price a lot of times.Al-alloy windows and doors business enable a strong market competitiveness only against updating technology,creating products differ with other companies.

The production of Al-alloy windows and doors business differ from one another: Rarely enterprises’ order book is filled;a part of enterprises maintain the current situation;parts of enterprises have no order to implement;and the others sometimes have orders,sometimes have no orders.In this case,we will see a shake-up coming.Along with the continuous practice of property policies and the appearance of new brands,enterprises face a intense fighting to survive.

Trend:Small company perhaps will be eliminated in the intensifying competition.

During the Twelfth Five-Year Plan period,the government focus on the people’s livelihood.Low-income housing brings in an opportunity to Al-alloy windows and doors.In addition,old building reform and a new socialist countryside construction will increase the using quantity of Al-alloy windows and doors.The competition is unprecedentedly intense in this business in recent years, irregular manufacture and vicious feuds affected the benign development of the market.In the future,large enterprises will certainly win the market by developing new products and developing the product’s comprehensive competitiveness,while the small enterprises will be kicked out lacking of advantage.Meanwhile, alliance will be established among big companies, which will enable the industry to take up a benign development way by win-win co-operation.