Dubai Aluminium wins Oracle BI/EPM Innovation Award

Reflecting the company's passion for innovation, coupled with a belief in leveraging technology to obtain maximum benefit, Dubai Aluminium Company Limited (Dubal), Dubai's entirely state-owned enterprise that operates the world's largest modern primary aluminium smelter with a captive power station, has been awarded an Oracle Business Intelligence/Enterprise Performance Management ('BI/EPM') Innovation Award by Oracle, the world's largest business software company. The award was presented to Ahmad M Almulla (Dubal's Vice President: Information Technology) during Oracle OpenWorld 2009, held in San Francisco from 12 to 16 October this year. The event brought together thousands of strategists and developers from all over the world responsible for the products and services that can help a company achieve better results. Clearly delighted at the honour bestowed on Dubal, Almulla, said: "We are honoured to receive this award. As a company that is striving for excellence in what we do, such achievements give us the assurance that we have made the right choices and moved in the right direction." The Oracle Innovation Awards recognise organisations for innovative deployment of Oracle Fusion Middleware - whether Oracle Application Grid; Oracle Business Intelligence or Oracle Enterprise Performance Management System. In particular, the Oracle BI/EPM Innovation Awards honour customers and partners that use Oracle EPM and/or Oracle BI creatively to optimise enterprise-wide performance. "At Dubal, we have harnessed the potential of Oracle's integrated and end-to-end product suites to help us simplify our computing environment, while still availing greater choice and flexibility," continued Almulla. "In particular, the Oracle middleware we have implemented (dubbed 'Smelter Analytics System') has not only given us a greater visibility and transparency to our operations, giving better management control, but has also helped contain costs, and reduce risks. The combination has given us greater competitive advantage through improved financial and proactive decision-making abilities," he added.