Dubal sells record 1 million tonne of aluminium

Trade Arabia reported that Dubai Aluminium Company Limited sold a record 1,001,257 tonnes of cast primary aluminium products internationally in 2009.

As per report, approximately 24% of the total volume was shipped to Europe, maintaining Dubal's market share in the region.

Mr Sultan Al Sabri GM marketing and sales Europe & North America attributed this success to a number of factors, notably a concerted effort by Dubal to support its customers throughout the downturn via initiatives such as altering the supply chain. He also highlighted placing consignment stock in warehouses closer to customers and developing creative solutions for order placement and delivery and availing flexible credit options.

The Dubal office in Zurich, established in 2008, also contributed substantially by enabling the company to gain deeper understanding of the changing dynamics far quicker than before.

Mr Al Sabri said that “These strategic interventions, designed to build on our existing long standing customer relationships, strengthened Dubal's position in the market. Having weathered the storm strongly, we have demonstrated Dubal's sustainability, and are more confident than ever of our ability to increase sales volumes to this important market in the future.”

(Sourced from Trade Arabia)